Sunday , December 17 2017

BRIDE Unveils Pop Up Couture for the 2016 Show


United Arab Emirates,24 MarchAfter the great success in Dubai, BRIDE Abu Dhabi brings Pop Up Couture to the fashion capital of the UAE, Abu Dhabi with leading regional couture designers for the first ever Pop Up Couture showcase at BRIDE.


  • Abeer al Suwaidi
  • ESSA
  • Ezra
  • Ayesha Depala
  • Amato Couture by Furne One
  • Dar Sara Fashion
  • Ritu Kumar
  • Jacy Kay



Forget Paris, London and Milan Fashion Weeks, this February 2016 guests are invited to delve into another world of haute couture with BRIDE’s first time ever-sensational couture designer mix. With a wide selection of A-list, world-class designers displaying new collections and one off couture pieces, the Pop Up Couture category once again highlights BRIDE 2016 as the best show to date. From intricate evening gowns to Asian inspired embellishment, vintage adaptations to Swarovski dazzling delights, this one-of-a-kind wedding and lifestyle event presents the best of regional talent in the couture fashion industry.

See the crème de la crème of high-end couture designers in the Pop Up Couture area as we bring together world-renowned celebrity designers to showcase their exclusive high-end fashion designs in this interactive and elegant display. Designer lineup includes Abeer Al Suwaidi, ESSA, Amato by Furne One, Jacy Kay, Dar Sara Fashion, Ayesha Depala, Ritu Kumar, Ezra and Abeer Al Suwaidi.

Essa: Essa’s work consistently tries to weave the traditional and the modern by relying on materials and prints that are iconic cuts that are universally flattering, using fashion history to inform his fashion’s present.

Essa comments on his involvement in BRIDE 2016: ”This year’s BRIDE show is all about the new team behind it, this year they will blow it out the box. It’s an interesting balance; they have the top of the top as well as something for a wider audience. For me the fact that people will be able to see my work after two years of absence at FFWD on a bigger playground, with a new collection, a new feel, a nice curating value added to it, this is what I’m most excited about for BRIDE 2016. Guests will get a small flavour of the world of Essa.”

Jacy Kay:  Jacy Kay brings intricate designs to life as a dreamy story, too stunning to be true. The brand has fast become Dubai’s principle high-end fashion house, offering bespoke perfection to the distinguished elite.

Dar Sara: From high end wedding dresses to simple evening wear, Dar Sara is a high end dressmaker renowned across the region using the most exclusive materials producing the ‘crowning glory’ of any wardrobe.

Abeer Al Suwaidi: Emirati designer Abeer Al Suwaidi is best known for her trend-setting work with abayas, and for transforming the traditional garment into contemporary works of art.

Amato by Furne One: From day one, Amato has touched a chord with the region’s fashion elite, Amato is known as the UAE’s first global designer brand that has earned itself an international cult following.

Amato comments on BRIDE trends and his involvement: “I love how wedding dresses have evolved through the years and now they become more relaxed and casual. As much as I would love to shower a wedding gown with floral appliques and lace, I also find myself in love with this generation’s penchant for simple and relaxed bridal dresses. No corsets, no layers of tulle or any of that fuss. It’s the sheer beauty, romance and purity of it all that I find fascinating. I’m excited to see what the exhibitors have in store for the bride-to-be’s this year. It will be a gathering of creative people.”

Ayesha Depala: Ayesha Depala houses Ready-To-Wear, Couture, Bridal for the fashion forward woman with an old fashion soul. Ayesha has received numerous fashion awards in the region, as well as being named one of the 60 Most Influential Indians in the UAE.

Ritu Kumar: Ritu Kumar is one of India’s foremost designers and has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary.

Ezra: A top-notch fashion house in Dubai, considered one of the major forces and influences in fashion of the Middle East region, a pioneer for modern classic design with a twist.

Our talented Pop Up Couture designers have designed dresses for Beyonce, Paris Hilton, Lady Gaga, Katy Perry, Shakira, Nicki Minaj, Diana Hadad, Priyanka Chopra, Aishwarya Rai, Madhuri Dixit, Kajol, Sonam Kapoor and even royal style icons such as the late Princess Diana.

BRIDE Dubai 2016 saw unparalleled success as the most large scale, interactive and dynamic female-focused consumer event to date, highlighting and further cementing it as the leading bridal show in the Middle East. 2016 saw over 10,000 visitors, seven celebrity ambassadors, 250 exhibitors, an array of VIP guests, and 42 fashion shows and main stage demonstrations, truly setting a new precedent for the bridal focused consumer.

Presenting everlasting, graceful and simple designs now in Abu Dhabi as well the Pop Up Couture segment will endeavor to inspire and excite all brides to be and women of the UAE! Timeless style and unparalleled talent bought together by BRIDE Abu Dhabi 2016, the Middle East’s only large-scale, dynamic, interactive female consumer event.

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